Let the Shilling Begin
March 28, 2012 § 15 Comments
What happens when a novelist is also an advertiser? Well, it’s not pretty. That’s what happens. They say Cormac McCarthy is an elusive writer who won’t do interviews. I am a non-elusive writer who will do interviews and will also pretend to poison everyone at a book reading for Absence of Nectar and drive twelve hours to an influential bookstore and just pretend happen to be in town and hire twenty college kids to read House of Gentle Men outside another bookstore and do websites and mass mailings and donut bribes and letters and readings and talks and get on a plane to North Carolina with a suitcase full of galleys and drive all the way back through the south, visiting unsuspecting bookstores and getting attacked by an ironically placed bookstore Doberman*, and take out ads and have young people do my bidding and scheme and shill and wheedle and lurk and stalk and, together with my dear unwitting squirrel-hating mother, become the Joan and Melissa Rivers of literature, because this is the 21st century, baby, I’m not Cormac McCarthy, and all bets are off.
Besides, I love stories and fear some day I will choose a good story over my life. And to make a few good stories on the way to selling a good story is an author’s great joy.
Blue Asylum finally comes out April 10th. In the meantime, some recent publicity efforts:
Here’s a link to the Who’s Crazier website that the Phoenix and I came up with over lunch at a restaurant in Santa Barbara.
The cakes are something I had made for the Martin Agency in Richmond, VA, for the Open Bribe category, soon to be represented at the One Show.
Here’s some letters from the main characters of Blue Asylum some cool college kids from Oregon dreamed up to send with galleys to independent bookstores. (The actual letters were sent on vintage paper, folded in 19th century style, in an envelope marked Sanibel Asylum)
And finally, there’s the Oprah thing. No, I haven’t given up. My master plan is now in motion and it is a good one. An epic Hail Mary pass to the mystical and supreme daytime lord who never gave me the time of day or a car. First one to guess my master plan to get Oprah a copy of Blue Asylum wins a nice new hardback copy, just off the press, of which an author gets twenty-five free. Here is your hint: Shawshank Redemption. And it doesn’t count if I already told you. (No, I am not going to burrow through her wall in Montecito. She has men with guns.)
*I don’t remember the exact breed. He was mean and tried to bite me, and I think he ate the bookstore cat who came before him.